We just got pics of Odeur’s Fall/Winter 2010 collection and we love it.
Odeur was founded in Stockholm in 2006 as a brand experiment, using a specific white, light and clean scent instead of a visual logotype to label the graphic and dramatic, yet playful garments. The first collection included a few t-shirt styles that where distributed amongst a few initial clients in Sweden and Japan.
Based on the concept of an undefined gender and uncertain times, Odeur presents it’s seventh collection named Tales of Undefined Gravity, a story that continues to challenge conventional notions of how basic garments are constructed.
Using a dark scale of colors, this collection is made rich and easy by its mix of materials as well as by subtle details of metallic silver. A playful relationship to the silhouette, a focus on details and unexpected cuttings characterizes the unisex collection.
Focusing on the possibility of adjusting shapes and details in the garments of Autumn/Winter 2010, Odeur has created a wide range collection that presents styles like loose knitted garments, tailored blazers, handcrafted boots and more.
Don’t forget to check out Odeur’s site and available at GLUECLOTHINGS!