BASED IN COPENHAGEN, WE THRIVE IN THE DIVERSITY BETWEEN OUR CONCRETE SURROUNDINGS AND THE RAWNESS AND IMPERFECTION OF THE SCANDINAVIAN SEASCAPE.

ODEUR SS12

A hunger for more. Swedish label Odeur continues to explore the unisex vision of a playful, aware silhou- ette in (their) its Spring/Sum- mer 2012 collection named Aerial Ambitions. The collec- tion is presented in a wide range of fabrics includ- ing fine cotton, silk and linen. This season’s colour palette is monochrome in white and black including some shades of grey.

Odeur’s very specific aes- thetic is kept well in this rather sporty collection, that finds its inspiration in the human illusion of being able to fly, as in the tales of Icarus that cov- ers human conceit. The silhouette is still playful and the focus on details as well as the unexpected cuttings characterize the collection, as always.

Odeur : Aerial Ambitions from Morten Bo Johansson on Vimeo.

Very soon available in the Web Store